Since finishing school my level of consistent reading has fallen off drastically. There's something to be said for regular TESTS to motivate a little reading! This summer, I'm going to do something about it. I came across a great reading list on Rick Warren's Podcast, and I've already gotten started on it. (It didn't hurt that Dr. James Emery White was part of the conversation, either!)
In fact, I just finished Freakonomics by Levitt and Dubner. Basically, I learned that my Mom was right: "Don't believe anything you hear and only half of what you see"! My take away is that people always respond to incentives, and it's helpful to see where the incentives are moving them. This is true in all areas of life whether seeking to understand real estate or attempting to modify the behavior of people or organizations. Conventional wisdom can be turned on its ear once the data is uncovered and analyzed. Unfortunately, most of us are to busy to do the hard work of finding out what is really going on. Instead, we often think with our emotions and believe what we want to believe. That, after all, is the easiest thing to do, right?
Well, there are a lot more books on the list (and some that aren't) that I plan to read this summer, so I better get busy. I hope this little post will inspire you to turn off the TV and sharpen your mind as well.
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